Job Title: Digital Marketing Specialist
Department: Digital Marketing
Reports To: Marketing Lead
Job Type: Full-Time
Location: Hyderabad, India
Overview:
We are seeking a data-driven and innovative Digital Marketing Specialist with a strong background in media agencies, ad agencies, or ad networks. This role focuses on designing, executing, and optimizing multi-channel marketing campaigns to achieve measurable client outcomes.
Key Responsibilities:
- Campaign Management: Plan and execute campaigns across PPC, SEO, social media, email marketing, and display advertising.
- Analytics & Optimization: Monitor campaign performance using tools like Google Analytics and implement data-driven optimizations to improve ROI.
- Content & Creative Collaboration: Work with internal creative teams to develop targeted, compelling ad creatives.
- Market Research: Conduct competitor analysis and stay informed about industry trends and best practices.
- Online Presence: Manage Citimedia’s digital presence, including website optimization and social media engagement.
- Collaboration: Partner with cross-functional teams to align marketing strategies with business goals.
Qualifications & Experience:
- Experience: 3+ years in digital marketing, preferably with experience in media agencies, ad agencies, or ad networks.
- Technical Skills:
- Proficiency in Google Ads, Facebook Ads Manager, and SEO tools.
- Hands-on experience with A/B testing, conversion optimization, and retargeting.
- Preferred: Certifications in digital marketing platforms and experience in managing high-budget campaigns.